DISCOVER THE PROJECT

PORTE-BONHEURS ENGAGÉS

by Thebe Magugu

Le Bon Marché Rive Gauche invited the designer Thebe Magugu and the charity association Dessine l’Espoir to display their talent at the Porte-Bonheurs exhibition.

 

Their contemporary, vibrant and broad vision quickly took shape in the expert hands of 120 women, who the association asked to make over 20,000 multicoloured flowers.

 

Designed by Thebe Magugu to be unique lucky charms, the flowers are spectacularly exhibited hanging under the central glass canopies for the duration of the exhibition.


Take part in the project: make a donation to Dessine l'Espoir by buying a flower from the exhibition.

Le Bon Marché Rive Gauche invited the designer Thebe Magugu and the charity association Dessine l’Espoir to display their talent at the Porte-Bonheurs exhibition.

 

Their contemporary, vibrant and broad vision quickly took shape in the expert hands of 120 women, who the association asked to make over 20,000 multicoloured flowers.

 

Designed by Thebe Magugu to be unique lucky charms, the flowers are spectacularly exhibited hanging under the central glass canopies for the duration of the exhibition.


Take part in the project: make a donation to Dessine l'Espoir by buying a flower from the exhibition.

Take part in the project

Dessine L’Espoir

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Since the association was founded in 2003, Dessine L’Espoir has helped to provide support to over 10,000 direct beneficiaries and several million indirect beneficiaries in southern Africa.

 

The association assists communities in matters relating to health – through, for example, AIDS prevention campaigns – nutrition and the training and education of the youngest members of the population.

 

By giving the association the task of producing the flowers, Le Bon Marché Rive Gauche and Thebe Magugu were able to provide the 120 women involved with exceptional income and to fund additional sewing machines and worktables for their workshops.

“Through this exhibition, we wish to raise our customers’ awareness about the initiatives carried out by Dessine l’Espoir and, in our own way, help vulnerable communities in southern Africa.”

Frédéric Bodenes
Art Director, Le Bon Marché Rive Gauche

A committed project is blossoming

confection porte bonheurs

In December 2019, the Le Bon Marché Rive Gauche teams and Thebe Magugu spent two days with the Dessine l’Espoir team, in Johannesburg, to produce a flower design.

 

It was then sewn and embroidered, before 20,000 flowers were made by over one hundred vulnerable women in four workshops supported by the association in South Africa and Eswatini.

 

These unique flowers come in the seven colours of the rainbow and in two styles. They all feature the signature Thebe Magugu label and 20% of them include a petal cut from one of the designer’s printed fabrics.

 

From Eswatini and South Africa to Paris, the flowers send a delicate message of generosity and poetry to anyone who has the chance to gaze at them.

Choose your flower to make a donation

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Le Bon Marché Rive Gauche invites you to take part in this dedicated project too: buy your flower or a bouquet in store or online by following this link.

 

All the profits will help to implement the new project being launched by the Dessine l’Espoir association, which is called “Jardin des savoir-faire”, located in the village of Malanti in Eswatini.

 

The aim of the project is to bring together on one site a forest garden (combining trees that fertilise the soil with market garden crops) and a training and activity centre in the field of agroecology, crafts and micro-project management, which will be open, in particular, to underprivileged women and children.

 

Adding chalets to the site will make it possible to receive solidarity tourism and accommodate volunteers, who can share their know-how. In the long term, they will be an additional resource for the self-financing of the “Jardin des savoir-faire”.

 

Partnerships will also be established with local schools, which are partners of the association, to offer workshops on agroecology, environmental awareness and nutrition.

 

With the donations made as part of this exhibition, Le Bon Marché Rive Gauche and Thebe Magugu are committed to contributing to this virtuous ecosystem developed by Dessine L’Espoir.

 

Order your flowers by following this link.

Small flower €15, large flower €20.

A rising figure in the Fashion world, discover the profile of South African designer Thebe Magugu, who shares his perspective on the creation of the project and his commitment.


A rising figure in the Fashion world, discover the profile of South African designer Thebe Magugu, who shares his perspective on the creation of the project and his commitment.


Read the Interview